Consumer Behaviour is a core course offered in Level 04 of the Bachelor of Management Studies Honours in the Marketing Management Degree Programme with a load of 04 credits. The main objective of this programme is to provide an interactive learning experience on Consumer Behaviour and equip you to foresee the behaviour of consumer as an individual decision-maker as well as a global citizen. 

MMU3401 MARKETING MANAGEMENT & ETHICS IN MARKETING

This course is one of the Eight courses that make up level 3 of the Bachelor of Management Studies Honours Degree Programmes. This is common to all four Bachelor of Management Studies Honours Degree Programmes (Bachelor of Management Studies Honours, Bachelor of Management Studies Honours in Marketing Management, Bachelor of Management Studies Honours in Human Resource Management, Bachelor of Management Studies Honours in Accounting and Finance Degree Programmes.

It is a compulsory 4 credit course which requires 200 hours of study. The course is offered during the first semester by the Department of Marketing Management under The Faculty of Management Studies. There are no pre-requisites for this particular course. 

Consumer Behaviour is a core course offered in Level 04 of the Bachelor of Management Studies Honours in the Marketing Management Degree Programme with a load of 04 credits. The main objective of this programme is to provide an interactive learning experience on Consumer Behaviour and equip you to foresee the behaviour of consumer as an individual decision-maker as well as a global citizen. 

MMU3401 MARKETING MANAGEMENT & ETHICS IN MARKETING

This course is one of the Eight courses that make up level 3 of the Bachelor of Management Studies Honours Degree Programmes. This is common to all four Bachelor of Management Studies Honours Degree Programmes (Bachelor of Management Studies Honours, Bachelor of Management Studies Honours in Marketing Management, Bachelor of Management Studies Honours in Human Resource Management, Bachelor of Management Studies Honours in Accounting and Finance Degree Programmes.

It is a compulsory 4 credit course which requires 200 hours of study. The course is offered during the first semester by the Department of Marketing Management under The Faculty of Management Studies. There are no pre-requisites for this particular course. 

Research Project is a course offered in the final year (Level 06) of the Bachelor of Management Studies Degree Programme with a load of 07 credits. It is offered by the Department of Marketing Management. This course introduces the learner to the basics of conducting a research project at the undergraduate level.

MMU5505 - Research Methodology is a compulsory 5 credit course which you have to follow in the third year of Bachelor of Management Studies (Honours) Degree Programme . This course is offered to you by the Department of Marketing Management, the Faculty of Management Studies.