MMU5406 - Customer Relationship Management
This is an optional course offered in Level 05 of the Bachelor of Management Studies Honours in Marketing Management Degree Programme. This four-credit course requires 200 hours of study. MMU5406 Customer Relationship Management is offered to you by the Department of Marketing Management, the Faculty of Management Studies. The main objective of this course is to equip the learner with an understanding of the power of Customer Relationship Management and how to put it to work efficiently.
- Teacher: T.H. Rathnayake