MMU5304 Marketing Analytics is an optional course offered in Level 05 of the Bachelor of Management Studies Honours in Marketing Management Degree Programme with a load of 03 credits. This course is offered by the Department of Marketing Management, the Faculty of Management Studies. The main objective of this course is to enable students to gain foundational knowledge and understanding of the role of analytics in marketing decision-making and to enhance their competencies in collecting, analyzing, and interpreting marketing data to support strategic and tactical marketing actions.
- Teacher: K.M.S.L. Karunathilaka
- Teacher: T.H. Rathnayake