MMU5401 Services Marketing

This is one of the eight courses that make up the Level 05 of the Bachelor of Management Studies Honours in Marketing Management Degree Programme. It requires 200 hours of study. MMU5401 Services Marketing is offered to you by the Department of Marketing Management, the Faculty of Management Studies. The main objective of this course is to enable students to gain basic knowledge and understanding of the nature of service sector organizations and enhance the knowledge and competencies of students with reference to marketing of service products.