MMU5303 – Modern Trade is a level five optional course with three credits under the Management Studies Honours in Marketing Management degree programme. By following this course you will be able to learn the basics of Modern Trade specially focusing retailing. This will enhance your experience on Modern trade in various aspects such as principles of modern trade practices in B2B markets, B2C markets by exploring the practices of supermarkets/ hypermarket vs. grocery stores with critically evaluating the application of new technologies and new trends in the modern trade. This course offered by the Department of Marketing Management, Faculty of Management Studies.
- Teacher: Ms.A.A.I. Lakmali
- Teacher: R.K.O.V Rupasinghe