This course is offered at Level 05 of the Bachelor of Management Studies (Honours) in Marketing Management degree programme and is designed to provide students with a comprehensive understanding of both theoretical frameworks and practical approaches to brand development. The course carries 4 credits and is offered by the Department of Marketing Management under the Faculty of Management Studies.
- Teacher: R.H.A.T. Perera
- Teacher: T.H. Rathnayake
- Teacher: R.K.O.V Rupasinghe