Welcome to MMU6405 - "Integrated Marketing Communication". This is a compulsory 4 credit course for final year students, specializing in Marketing Management in the Bachelor of Management Studies (Honours) in Marketing Management Degree Programme. This course is offered by the Department of Marketing Management, the Faculty of Management Studies. This Level 06, Semester 01 course enhances the application of marketing communication principles, enabling learners to develop creativity and innovation while maintaining ethical marketing practices.
- Teacher: Ms.A.A.I. Lakmali
- Teacher: H.S Samaradiwakara
- Teacher: Y.S Weerakkody