Marketing Analytics is an optional course offered in Level 05 of the Bachelor of Management Studies Honours in Marketing Management Degree Programme with a load of 03 credits. The main objective of this course is to enable students to gain foundational knowledge and understanding of the role of analytics in marketing decision-making and to enhance their competencies in collecting, analyzing, and interpreting marketing data to support strategic and tactical marketing actions.
- Teacher: T.H. Rathnayaka
- Teacher: Sasini Sithara