MMU6307 Digital Marketing is a Level 06 - Semester 02 course of the Bachelor of Management Studies Honours in Marketing Management Degree Programme, which offers 03 credits. It requires 150 hours of study. The main objective of this course is to develop creative digital talent to identify new opportunities in modern markets and technologies so that they can capture the market by reimagining trends, building brands, and adding value across a range of media, platforms, and channels in a digital manner.
- Teacher: T.H. Rathnayake