MMU3401 MARKETING MANAGEMENT & ETHICS IN MARKETING

This course is one of the Eight courses that make up level 3 of the Bachelor of Management Studies Honours Degree Programmes. This is common to all four Bachelor of Management Studies Honours Degree Programmes (Bachelor of Management Studies Honours, Bachelor of Management Studies Honours in Marketing Management, Bachelor of Management Studies Honours in Human Resource Management, Bachelor of Management Studies Honours in Accounting and Finance Degree Programmes.

It is a compulsory 4 credit course which requires 200 hours of study. The course is offered during the first semester by the Department of Marketing Management under The Faculty of Management Studies. There are no pre-requisites for this particular course.